This project involved the development of a WordPress website for a mortgage broker based in Maryland, USA. The main objective was to build a high-converting business platform focused on generating qualified leads and automating client data flow into the CRM system.
The scope included custom WordPress template development, CRM integration, lead capture system setup, mortgage calculator implementation, technical SEO configuration, and performance optimization. The website was built using WordPress, Elementor, Gutenberg, and custom HTML, CSS, and JavaScript, ensuring scalability, flexibility, and strong conversion performance.